PR Case Studies in Malaysia
Launches, media open houses, and ongoing press office work with clear outcomes. We focus on coverage quality, message pull-through, and next actions.
Launches • Media Events • Corporate Comms • Consumer Tech • Travel • Lifestyle
Featured Work
Trip.com - Media Open House
Objective: Strengthen local positioning via Customer Service Open House for mainstream and business media.
Approach: Curated invite list, briefing packs, onsite walk-throughs, coordinated interview blocks.
Result: 20 earned pieces + 8 social clips across relevant outlets, with emphasis on Malaysia expansion and customer support hub.
PRISM+ - Q-Series Pro Launch
Objective: Introduce Q-Series Pro to Malaysia with hands-on demos for tier-1 tech and lifestyle media.
Approach: Product trial zones, interview scheduling, tailored angles by outlet, timely follow-ups.
Result: 28 earned pieces + 9 social mentions, positioned as a premium-accessible consumer tech brand.
How We Measure Results
Earned coverage only
No paid placements
Quality over quantity
Outlet relevance, headline accuracy, message pull-through.
Next actions
what to repeat, what to avoid, who to brief next.
Sectors We Cover
Consumer tech
Travel and hospitality
Corporate and financial
Lifestyle and retail
Events and experiences
Have a launch or issue to plan?
Tell us your objective and we will outline a practical plan.