Trip.com Media Open House, Kuala Lumpur
Customer Service Open House in Kuala Lumpur to strengthen local positioning and showcase investment in Malaysia.
Results at a glance
20 earned pieces • 8 social clips • Coverage across mainstream and business outlets
Client
Trip.com
SECTOR
Travel & hospitality
LOCATION
Kuala Lumpur, Malaysia
DATE
2025
Objective
Launch and showcase Trip.com new customer service office through a media open house. Strengthen brand presence in Malaysia, highlight regional investment, and deepen relationships with the right newsrooms.
What we did
Built a targeted invite list across mainstream, business, and travel verticals.
Prepared briefing packs, talking points, and a clear message house for spokespeople.
Planned the program flow, venue routes, and guided walk-throughs to keep coverage smooth.
Scheduled interview blocks and handled media liaison before and during the event.
Supplied press assets and executed timely follow-ups for accurate stories.
Results
- 20 earned pieces and 8 social clips across relevant titles.
- Strong message pull-through on local investment and the customer support hub.
- Clear brand presence with consistent quotes and visuals.
- Reinforced media relationships that set up future opportunities.
Gallery
Coverage highlights
Mix of print, online, and social coverage to extend reach.
Headlines and excerpts aligned with the approved key messages.
Outlets reached the intended decision-makers and frequent travellers.
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