Leonardo Regional Cyber Centre Malaysia | PR Case Study
TQPR supported the launch of Leonardo’s Regional Cyber Centre in Malaysia, helping position the opening as more than a facility announcement. The work focused on stakeholder visibility, stronger media relevance, and a clearer regional narrative around cyber resilience and long-term commitment in Asia Pacific.
Client
Leonardo
Sector
Aerospace, defence and security
Location
Kuala Lumpur, Malaysia
Focus
Launch PR, stakeholder visibility, and media relations
Background
Leonardo, a global leader in aerospace, defence, and security, launched its Regional Cyber Centre in Malaysia to strengthen its presence in Asia Pacific.
The centre was intended to support cyber resilience, threat intelligence, and regional partnerships, while reinforcing Leonardo's longer-term role in the region.
The brief was to position Leonardo as a trusted cybersecurity partner and build visibility among government, enterprise, and media stakeholders in Malaysia.
Idea
TQPR developed the launch around a stronger regional narrative, positioning Malaysia as a strategic hub within Leonardo's wider Global CyberSec network.
The approach centred on an official launch event in Kuala Lumpur with key stakeholders, including YB Datuk Fahmi Fadzil.
The campaign was supported by strategic media engagement across tier-1 technology, business, and national outlets, with messaging shaped around Leonardo's capabilities in tackling evolving cyber threats, supporting critical infrastructure, and deepening its long-term commitment to Malaysia and the wider region.
Results
The launch generated strong stakeholder and media presence, helping raise visibility for Leonardo's expansion in Southeast Asia.
Coverage and turnout included top-tier media such as Berita Harian, Utusan Malaysia, and broadcast exposure through RTM, Bernama, and Astro Awani.
The campaign also helped strengthen Leonardo's positioning as a credible cybersecurity partner in Malaysia, while supporting awareness of the new Regional Cyber Centre and its regional role.
Selected Coverage
This campaign secured visibility across mainstream, business, and broadcast media, helping strengthen Leonardo's visibility among stakeholders in Malaysia and the wider region.
Berita Harian
Print · National
Utusan Malaysia
Print · National
RTM
Broadcast
Bernama
Newswire
Astro Awani
Broadcast · National
Gallery
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