Kuala Lumpur Convention Centre | PR Case Study in Malaysia
TQPR supported Kuala Lumpur Convention Centre from launch through ongoing PR activity, helping build its visibility, industry profile, and long-term positioning as a leading business events venue in Malaysia. The work combined launch support, sustained media engagement, editorial support, and stakeholder-facing communications to strengthen KLCC’s relevance in a more competitive market.
Client
Kuala Lumpur Convention Centre
Sector
Business events and venue hospitality
Location
Kuala Lumpur, Malaysia
Focus
Launch PR, media relations, and long-term brand visibility
Background
TQPR was appointed to launch Kuala Lumpur Convention Centre, Malaysia’s first purpose-built business events venue. From the start, the objective was not just to introduce the venue, but to position KLCC as a leading business events destination with stronger long-term visibility in the market.
As competition increased, the communications challenge expanded beyond launch awareness into maintaining share of voice, strengthening industry positioning, and building more sustained relevance across media, stakeholders, and the wider business events ecosystem.
Idea
TQPR approached the account through ongoing, comprehensive PR support rather than one-off announcements. The strategy combined launch activities such as groundbreakings, venue tours, media FAM trips, and events with regular media releases tied to industry trends and continuous interview pitching.
The programme also included weekly business intelligence reports, full-spectrum copywriting and editorial support, crisis preparedness, real-time media liaison, and continued support for trade shows, FAM trips, and industry bodies such as BECM and MyCEB.
This helped keep KLCC visible not only as a venue, but as an active and credible player within Malaysia’s business events landscape.
Results
KLCC became recognised as one of Asia’s leading business events venues, while maintaining strong share of voice despite increasing competition.
The PR programme contributed to multiple awards and industry accolades, while also helping build and sustain media relationships with top-tier outlets such as BFM, The Edge, The Star, and NST.
The long-term partnership also strengthened spokesperson visibility and industry positioning, supported by proactive PR execution and consistent delivery over time.
Selected Coverage
This work helped sustain KLCC’s visibility across business and mainstream media while reinforcing its credibility within Malaysia’s business events industry.
BFM
Broadcast · Business
The Edge
Business · Corporate
The Star
National · News
New Straits Times
National · Print
Ongoing Media Engagement
Sustained · Long-term Visibility
Gallery
Need similar PR support in Malaysia?
If you need launch support, ongoing media engagement, or stronger industry positioning for a venue, destination, or stakeholder-facing brand, TQPR can help shape the narrative and sustain visibility over time.