BestPerfume.Store | PR Case Study
TQPR supported the official Malaysian market debut of Singapore’s leading fragrance brand BestPerfume.Store, delivering targeted media relations, KOL invitations, and press release distribution to establish market presence and brand credibility.
Client
BestPerfume.Store
Sector
Fragrance & Lifestyle
Location
Kuala Lumpur, Malaysia
Focus
Launch PR, Media Relations & KOL Engagement
Background
BestPerfume.Store engaged TQPR to support the official launch of its Malaysian operations through strategic media relations and event publicity.
The objective was to introduce the Singapore-born fragrance brand to the Malaysian market, strengthen brand awareness, and position it as a premium yet accessible fragrance brand.
Idea
TQPR executed an integrated launch communications campaign, including:
• Developing and distributing a post-event press release highlighting the brand's Malaysian debut and in-house manufacturing expertise.
• Distributing the announcement to targeted mainstream, fashion, lifestyle, and multilingual media.
• Coordinating media and KOL invitations to the launch event to maximise attendance and engagement.
Results
• Generated 100 earned media and social media coverages, achieving over 10 million potential reach.
• Secured coverage across mainstream, fashion, lifestyle, and multilingual media, effectively reaching Malaysia's diverse consumer audience.
• Achieved strong editorial credibility through media coverage, complemented by extensive KOL and social media amplification.
• Successfully established BestPerfume.Store's presence in Malaysia and built strong awareness during its market launch.
Selected Coverage
Achieved 100+ earned media features and KOL social amplifications across Malaysia's leading lifestyle and news platforms.
TRP
The Rakyat Post
Gempak
Malay Entertainment & Lifestyle
就酱Young
Chinese Lifestyle & Social
Need similar PR support in Malaysia?
If you are launching a lifestyle or consumer retail brand in Malaysia, TQPR can help build media momentum, engage relevant influencers, and position your brand for maximum market impact.
