MSIG Insurance Malaysia PR Case Study | Media Coverage
TQPR supported MSIG Insurance Malaysia across four key media announcements, helping the brand secure strong traditional media visibility despite a limited budget. The work focused on sharper story angles, cleaner media outreach, and more effective announcement handling to build stronger PR momentum over time.
Client
MSIG Insurance Malaysia
Sector
Insurance and financial services
Location
Malaysia
Focus
Media outreach, announcement visibility, and PR momentums
Services Used
Background
MSIG Insurance Malaysia engaged TQPR to support four key media announcements on a limited budget. The goal was to secure strong exposure through traditional media, while MSIG’s internal team handled social media separately.
The challenge was to maximise visibility efficiently, making each announcement work harder through stronger angles, better targeting, and more disciplined media follow-through.
Idea
TQPR focused on maximising impact through strategic media outreach, beginning with the identification of compelling angles and better timing for each announcement.
The programme included drafting, refining, and distributing tailored press releases for four new product launches, preparing customised media lists for each story, and handling follow-up calls and media queries to keep momentum moving.
This approach helped keep the work efficient and focused, while improving the quality and reach of coverage despite budget constraints.
Results
The campaign generated 60 media clippings across the four announcements, delivering strong traditional media visibility for MSIG.
It also achieved a total PR value of RM1,733,853.37, delivering strong return from a relatively constrained budget.
Beyond the initial announcements, the work helped build strong PR momentum for MSIG, leading to ongoing project-based support including media training and product launch releases.
Selected Coverage
This work helped generate strong traditional media visibility across multiple announcements, reinforcing MSIG’s presence and creating momentum for further PR support.
Traditional Media
Print · National
Business Press
Finance · Corporate
Product Launch Coverage
Insurance · Consumer
Targeted Outreach
Efficient · Budget-led
60 Media Clippings
RM1.73M PR Value · High ROI
Need similar PR support in Malaysia?
If you need stronger visibility for product launches, business announcements, or media-facing campaigns, TQPR can help sharpen the angle, manage outreach, and deliver cleaner results through focused PR execution.