Opensignal Malaysia PR Case Study | Market Visibility
TQPR helped introduce Opensignal to Malaysia by turning its telecom data and network-performance insights into stronger media relevance, industry visibility, and longer-term market credibility. The work focused on building awareness, positioning Opensignal as an independent authority, and opening the door to wider engagement with media, telcos, and regulators.
Client
Opensignal
Sector
Telecommunications and data insights
Location
Malaysia
Focus
Media relations, thought leadership, and market visibility
Background
When TQPR began working with Opensignal in 2018, the company had no media presence in Malaysia despite producing valuable telecom insights that were largely unknown to Malaysian media, telcos, and regulators.
The opportunity was to position Opensignal as a credible, data-driven authority on mobile network performance and make its insights more visible and relevant within the Malaysian market.
Idea
TQPR developed the engagement around a clearer authority-building approach, using Opensignal’s data and reports to create stronger media interest and industry relevance in Malaysia.
The strategy included securing early access to a major network report, briefing key journalists under embargo, issuing a targeted media release, and leveraging CEO visits for interviews and media roundtables.
This helped frame Opensignal not just as a data provider, but as an independent industry reference whose insights mattered to media, telcos, regulators, and wider market stakeholders.
Results
The first report generated strong nationwide coverage, helping introduce Opensignal to Malaysia and giving the brand a much stronger media footprint in the market.
Over time, Opensignal became recognised as a credible, independent industry reference, while engagement from telcos and MCMC helped create new business opportunities.
The relationship also evolved from project-based work into a long-term retainer, with regular leadership visits continuing to strengthen the brand’s profile in Malaysia.
Selected Coverage
This work helped establish Opensignal’s presence in Malaysia through nationwide media exposure and stronger visibility around its telecom insights and leadership profile.
Nationwide Media
Top-tier · Malaysia
Technology Media
Industry · Digital
Business Press
Corporate · Economy
Telecom Stakeholders
Telcos · Regulators
Ongoing Report Coverage
Recurring · Nationwide Visibility
Need similar PR support in Malaysia?
If you need to build visibility around data, insights, research, or leadership positioning, TQPR can help shape the narrative, secure the right media engagement, and support stronger market relevance.