PRISM+ Q-Series Pro Launch (Malaysia)
Media-exclusive launch to introduce the PRISM+ Q-Series Pro TVs in Malaysia, positioning PRISM+ as a serious contender in the premium yet accessible home entertainment category.
Results at a glance
Client
PRISM+
SECTOR
Consumer Technilogy
LOCATION
Kuala Lumpur, Malaysia
DATE
2025
Objective
Launch the PRISM+ Q-Series Pro to Malaysian media with a focused, hands-on experience that secured strong earned coverage and positioned PRISM+ as a credible challenger brand in the TV and display space.
What we did
Curated a targeted guest list of tech, lifestyle, and business media aligned to product positioning
Designed a media-exclusive event format with demo zones and guided walkthroughs
Coordinated interview sessions with PRISM+ spokespeople for deeper tech and brand storytelling
Prepared press kits, visuals, and clear talking points to keep messaging sharp and consistent
Managed pre-event outreach, onsite liaison, and post-event follow-ups to close coverage loops
Results
- 28 earned articles across key online and print outlets
- 9 social posts from attending media amplifying the launch organically
- Coverage highlighted Q-Series Pro innovation, features, and value; aligned with launch objectives
- Reinforced PRISM+ as a serious, long-term player in the Malaysian consumer tech market
Gallery
Coverage highlights
Features across technology, lifestyle, and mainstream news titles, with consistent pull-through on key messages: picture quality, smart features, price-to-performance, and PRISM+’s commitment to Malaysia.
Related Services
Media Relations (Press Office)
Corporate & Marketing Communications
Launch & Media Event Management
Media Monitoring & Reporting
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