PRISM+ Q-Series Pro Launch in Malaysia | PR Case Study
TQPR supported the launch of PRISM+’s Q-Series Pro in Malaysia through a media-exclusive event designed to drive stronger earned coverage, clearer brand positioning, and hands-on product understanding.
The work focused on introducing PRISM+ as a serious challenger in the premium yet accessible home entertainment space while keeping launch messaging sharp, relevant, and consistent.
Client
PRISM+
Sector
Consumer technology
Location
Kuala Lumpur, Malaysia
Focus
Media launch, earned coverage, and challenger-brand positionings
Background
PRISM+ wanted to introduce the Q-Series Pro TVs to Malaysian media through a focused, media-exclusive launch event that could build awareness and support a stronger market-entry narrative.
The challenge was not just to showcase product specifications. It was to position PRISM+ as a credible long-term player in the Malaysian TV and display space, with clear messaging around innovation, features, value, and price-to-performance.
Idea
TQPR curated a targeted guest list across tech, lifestyle, and business media aligned to the intended product positioning, helping the launch reach the right mix of outlets from the start.
The event format was designed as a media-exclusive experience with demo zones, guided walkthroughs, and coordinated interview sessions with PRISM+ spokespeople to support deeper product and brand storytelling.
To keep the messaging consistent, TQPR prepared press kits, visuals, and clear talking points, while also managing pre-event outreach, onsite liaison, and post-event follow-ups to close coverage loops more effectively.
Results
The campaign generated 28 earned articles across key online and print outlets, alongside 9 organic social posts from attending media that further amplified the launch.
Coverage consistently pulled through the intended launch messages around Q-Series Pro innovation, smart features, and value, while staying aligned to the wider market-entry objective.
The launch also helped reinforce PRISM+ as a serious, long-term player in the Malaysian consumer tech market.
Selected Coverage
Coverage appeared across technology, lifestyle, and mainstream news titles, with consistent pull-through on key messages such as picture quality, smart features, price-to-performance, and PRISM+'s commitment to Malaysia.
Technology Media
Consumer Tech · Reviews
Lifestyle Media
Home · Entertainment
Mainstream News
National · Malaysia
Media Social
9 Organic Posts · Amplification
28 Earned Articles
Product Launch · Market Entry Visibility
Gallery
Need similar PR support in Malaysia?
If you need stronger visibility for a consumer tech launch, media-exclusive event, or brand entry announcement in Malaysia, TQPR can help shape the story, manage outreach, and turn product interest into earned coverage.