Shanghai Fair Healthcare Malaysia | PR Case Study
TQPR supported the media communications for Shanghai Fair Healthcare Malaysia 2026, positioning the inaugural trade exhibition as a strategic catalyst for Malaysia-China healthcare innovation, cross-border trade, and industry collaboration.
Client
Shanghai Fair Healthcare
Sector
Healthcare & Medical Trade Exhibition
Location
MITEC, Kuala Lumpur, Malaysia
Focus
Pre & Post Event PR, Trade & Mainstream Media Coverage
Background
The engagement objective was to support media communications through the development and distribution of press releases before and during the exhibition.
The objective was to build awareness & communicate its role in strengthening Malaysia-China healthcare collaboration, and generate visibility among healthcare, business, trade, and mainstream media.
Idea
TQPR implemented a two-phase communications strategy to maximise media exposure throughout the exhibition, including:
• Developing and distributing pre-event and post-event press releases introducing the exhibition, its objectives, participating organisations, and healthcare innovation themes.
• Crafting media-friendly story angles and key messages emphasising Malaysia-China healthcare collaboration and industry engagement.
• Coordinating media invitations, managing follow-up enquiries, and facilitating journalists' attendance at the exhibition.
Results
• Successfully supported media awareness before and during Shanghai Fair Healthcare Malaysia 2026 through coordinated pre-event and post-event communications.
• Increased visibility of the exhibition among healthcare, business, trade, and mainstream media audiences.
• Equipped media with timely information, spokesperson quotes, statistics, and exhibition highlights to facilitate editorial coverage and industry reporting.
Selected Coverage
Secured high-impact editorial features across trade, healthcare, national business, and MICE publications.
Business Today
Business & Trade
Utusan Malaysia
National Print & Digital
TTGmice
MICE & Medical Innovation
Need similar PR support in Malaysia?
If you are hosting a healthcare trade exhibition, launching an international conference, or expanding your trade presence in Malaysia, TQPR can help shape your narrative, engage top-tier media, and deliver maximum stakeholder visibility.
