Trip.com Customer Support Center Opening | PR Case Study
TQPR supported the opening of Trip.com’s Malaysia Customer Support Center, helping position the launch as more than an operational milestone. The work focused on regional visibility, stronger stakeholder positioning, and a clearer narrative around Malaysia’s role in customer support, travel innovation, and regional growth.
Client
Trip.com
Sector
Travel and technology
Location
Kuala Lumpur, Malaysia
Focus
Launch PR, stakeholder visibility, and regional positioning
Background
The objective was to position Malaysia as a strategic regional hub for Trip.com’s customer support operations, while strengthening service excellence and supporting the company’s longer-term growth in Southeast Asia.
The opening of the Malaysia Customer Support Center needed to signal more than expansion. It had to reinforce Trip.com’s operational commitment to the region while highlighting how the hub would support a wide range of Trip.com products and services.
Idea
TQPR built the launch around an official event in Kuala Lumpur to mark the expansion of Trip.com’s Malaysia Customer Support Center and strengthen visibility around the new hub.
The messaging positioned Malaysia as a key operational centre within Trip.com’s global customer service network, while emphasising the role of local Malaysian talent, multilingual capabilities, and AI-powered customer support tools.
The broader narrative framed Malaysia as a strategic base for regional travel innovation, talent development, and tourism ecosystem collaboration, especially ahead of Visit Malaysia Year 2026.
Results
The launch helped strengthen Trip.com’s operational presence in Southeast Asia by establishing Malaysia as a key regional customer support hub.
It also reinforced Trip.com’s service performance story, reflecting strong customer satisfaction and trust.
The campaign further reinforced Trip.com’s commitment to supporting Malaysia’s tourism ambitions and improving the overall travel experience for global travellers.
Selected Coverage
This work helped position Trip.com’s Malaysia expansion within a wider regional and tourism-growth narrative, supporting stronger visibility around the new customer support hub.
Mainstream Media
National · Malaysia
Business Press
Corporate · Regional
Travel Media
Tourism · Industry
Regional Coverage
Southeast Asia · Growth
Regional Hub Positioning
Malaysia · Strategic Expansion
Need similar PR support in Malaysia?
If you are launching a new hub, facility, or regional operation in Malaysia, TQPR can help shape the story, position the announcement more strategically, and support stronger visibility across stakeholders and media.